Maxim magazine just announced their new editor-in-chief: Kate Lanphear.In a brief statement on their site, Lanphear said, “I am thrilled at this opportunity to join Maxim as the brand embarks on a new chapter.In September 2014, she became editor-in-chief of Maxim, hired in 2014 to lead a redesign of the faltering magazine (in 2007 ownership of the magazine sold for 0 million; in 2014 it sold again for only million.) Her redesign hewed more closely to the style of men's magazines like Esquire and GQ that attracted older, more affluent readers; under her tenure, the magazine moved away from "photo spreads of scantily clad women" and featured a man (Idris Elba) on the cover for the first time.Text is available under the Creative Commons Attribution-Share Alike License; additional terms may apply.I believe she is wearing this bracelet from his collection:, especially Taylor.She combines femininity and punk, but she also separates them, wearing feminine one day and punk the next without blinking an eye.I hope to cultivate and broaden Maxim’s coverage of style and culture.
Are they hoping to become a sleek rival for, say, Details or GQ?
Or are they going the way of the newly feminist-leaning Playboy and ramping up “female-friendly” content?
Either way, we’re excited to see the results — and whether Lanphear keeps that Maxim “Hot 100 List” around once she’s in charge.
Add the platinum blond and a little more edge, and she looks quite badass.
I must point out that I believe Kate is a fan (as am I) of Eddie Borgo, the jewelry designer that I have already mentioned in one of my blog posts.